Tuesday, February 4, 2014

Bithlo

Bithlo is small beautiful rural town of Orlando; so undeveloped that potentials are endless. The question is, though, based on Bithlo's strengths and the opportunities in the environment, what kind of a tourism product should be developed in Bithlo?

All ideas are welcomed, as long as they are genuine, honest and respectful.

116 comments:

  1. 1. I believe that the closest thing Bithlo has to a central product of attraction is the motor racing activities.

    2. I think that Bithlo’s motor racing activity needs to be developed more with a fully packaged hospitable environment that guests can actually come to to eat, sleep, and be entertained.


    3. Bithlo has the basic requirements for motor racing to be developed and plenty of land and roadways to support it.

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  2. 1. I believe that at this point in time, there is no centralized product of attraction for Bithlo, Florida.

    2. I believe a centralized product for attraction could be developed from the Bithlo Speedway, a racetrack that is primarily only known to those familiar with the area, but has the potential to become a tourist attraction within itself.

    3. I think the Speedway can really become a good product for attraction due to the popularity of racing, especially in the South, the lack of serious competition in Orlando for car racing, and the advantage of being closer to other major Central Florida attractions than the ever-popular Daytona.

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  3. 1.As of right now, I do not think there is a central product of attraction for Bithlo.

    2.Based on the characteristics of BIthlo, I believe a central product of attraction can be developed. I think that this central product can be some sort of speedway or racetrack attraction for locals to attend and gather.

    3.This speedway or racetrack attraction could be very beneficial to BIthlo because a majority of their entertainment now has to do with racing. Being located so close to Orlando can draw a lot of attention to BIthlo due to the high popularity of car racing and it can attract many locals from the Central Florida Area.

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  4. 1.) I believe the central product of attraction in Bithlo is activity due to their motorsports, mud racing and their nature hike trails.
    2.) Bithlo should focus on one of these activities and make a big event out of it so that this could become the central product of attraction.
    3.) For example, Bithlo could host a huge mud racing event that could attract people from all over Central Florida and make this the central product of attraction and market Bithlo as a competitive market.

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  5. 1. The central product of attraction for Bithlo is currently Activity, because of their motor sports and mud racing.

    2. Based on the city's current characteristics, a new central product of attraction could be developed in the event area by creating a big motor sports event.

    3. My rationale for this idea is that creating a big motor sports event will draw in both competitors and spectators to visit Bithlo and having multiple events throughout the year will continue to draw in more visitors.

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  6. 1. Bithlo's Motorsports Park is an activity that is Bithlo's central product of attraction.

    2. If I did not consider the Motorsports Park as a viable option as a central product, then one could be developed that is centered on Bithlo's historical heritage and interpretation of it, such as an interactive museum.

    3. The Motorsports Park differentiates from Orlando's theme park culture, while still maintaining the possibility of a thrill-seeking tourism market.

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  7. 1. Bithlos central product of attraction is activity due to there motorsports and Little League Park.
    2. I think a central product of attraction can be developed in Bithlo based off of their love for motorsports.
    3. Bithlo has already developed some what of a name for motorsports so it would not be that risky to add to that.

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  8. 1. I do not think there is a central product of attraction for Bithlo at this moment.
    2. Yes a central product or attraction could be developed based on the characteristics of Bithlo; that product could be an animal sanctuary.
    3. I think it would be great because there is a lot of unused land, and it could bring the community together for one big project.

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  9. 1. The central product of attraction for Bithlo is the Bithlo Motorsports Park.
    2. I think Bithlo does have a central product currently.
    3. I believe that the benefit of the Motorsports Park is the location from Central Florida (it is closer then Daytona) and the popularity of racing in the South.

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  10. 1. The central product of attraction for Bithlo is the Transformation Village which is currently in construction.
    2. Bithlo does have a central product currently it is the Transformation Village.
    3. I believe that Transformation Village is a fresh new community that will "transform" Bithlo.

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  11. 1. The central product of attraction for Bithlo would be the Orlando Speedworld (attraction/event).

    2. I think that Bithlo could market Orlando Speedworld more to create a better awareness of the attraction and the events that are within.

    3. I absolutely had no idea what the Orlando Speedworld was and I had no idea of the NASCAR event that takes place there as well as the "Crash-A-Rama" event. I think these events are fantastic to bring tourists to Bithlo! However, tourists will not attend if they do not know about these events! Bithlo should market these events and attach their city name so that it gives Bithlo something tourists can attach the two together. I think these events are a great start for Bithlo, and they can develop further with this as their base.

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  12. 1. The central product of attraction for Bithlo is man made activity based off the popular Bithlo Mud racing venue.

    http://bithlomudracing.net/

    2. I believe Bithlo does have a central product and that would be the Mud Racing but it still currently has much more potential to grow and develop as a tourist destination.

    3. Bithlo Mud Racing is one of the most popular things to do, is known to many when visiting Bithlo and has many growing opportunities when it comes to expanding what they already have to draw more visitors.

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  13. 1. As of this moment I do not feel that there is a central product of attraction in Bithlo.

    2. I think that a zoo in Bithlo would be pretty awesome! I feel like the area would do well with some wildlife seeing as they are already wild with their motor sports.

    3.I feel like putting a zoo in Bithlo would help tourism because it is already a very rural area and I think that people would travel to go to the zoo. They have the land for it and it would also be a good project for the community to work on together.

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  14. 1. The central product for attraction in Bithlo is motor and mud racing.
    2. A new central product that could be developed in a bigger event that would cater to the same type of people, such as a major monster truck or rodeo event.
    3. My rationale is that their central product is bringing in only people maybe in a 25 mile radius, if that. If they had a bigger event, such as a monster truck jam or rodeo, that would bring in a lot more people from all over the south.

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  15. 1. Bithlo's product attraction is the Motorsports Park, which is man made.

    2. Perhaps expanding the Motorsports Park & doing more marketing could make it an even better product attraction.

    3. Before starting this class I was unaware that Bithlo had a Motorsports Park,with the proper marketing I think that they could attract many tourists because it is such a fun and a unique experience that many people might not get to experience in their hometowns.

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  16. 1. If Bithlo has a central product of attraction, I would say it is the man-made Speedway.

    2. Although Bithlo has the Speedway, I think it could truly benefit from some form of zoo with a part of the zoo dedicated to the conservation of nature.

    3. One thing Bithlo has going for it is its nature - if they could find a way to combine nature with animals, they would have an attraction that would bring people to their city. (a zoo!)

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  17. 1. Manmade - Attractions like the Orlando Speed World Dragway.

    2. Yes, Physical Products. Bithlo needs fun and inexpensive attractions.

    3. I believe that more manmade products should be developed, like a large laser tag attraction that is affordable for residents and tourists.

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  18. 1. I believe that Bithlo currently does not have a central product of attraction.

    2. A central product of attraction can be developed if more attention is put into the raceway and other motor sport activities in the area, more hospitality factors need to be put in the area too, ie. hotels and restaurants.

    3. Provide your rationale for your idea of the central product of Bithlo. My roommate is big into "Mud Fest" down south, I believe that if Bithlo held an event similar that Mud Fest than it could attract a lot of local and out of town attendees. Bithlos rural area allows for and can support this type of event.

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  19. 1. The central product of Bithlo is the man made Bithlo Motorsports Park.
    2. I feel that Bithlo can expand and further develop the Motorsports Park because many people who are into motor sports visit the park to participate in the racing events they have.
    3. Other than Daytona there aren’t any localized racing complexes in Central Florida; expanding the Bithlo Motorsports Park can bring a large amount of racing fans to Bithlo.

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  20. 1. The Motorsports Park activity is Bithlo’s central product of attraction.

    2. I believe Bithlo has a central product of attraction.

    3. The Motorsports Park is a great attraction to Bithlo because it is so different than the surrounding parks, as well as the fact that racing is a very popular sport right now and allows tourists to experience something new, different, and exciting.

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  21. 1. I believe the central product of attraction for Bithlo is their natural location; their location is much more rural than the rest of Orlando which provides more nature for people to enjoy.
    2. I think that as a new central product of attraction, Bithlo should develop something to embellish the nature in the area such as cabins for camping, trails for biking and running, etc.
    3. My rationale for this idea is that the majority of Orlando is comprised of tourist attractions and has few outdoor activities; having outdoor natural activities would draw many tourists and natives to the Bithlo area.

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  22. 1. Bithlo’s man-made activity area of the Bithlo Motorsports Park
    2. The Bithlo Motorsports Park that is currently the base of the central product of attraction for Bithlo should be further developed, expanded and emphasized to draw in more tourists.
    3. Bithlo Motorsports Park already does well on its own with the locals and the small amount of tourists it does receive, but with great marketing efforts, packages and programs it can become further developed, expanded and refurbished in order to easily become an exhilarating tourism hot spot.

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  23. 1) I believe that Bithlo's central product of attraction is their man made Motorsports Park.
    2) The Park is currently the only major product drawing in the majority of tourists to the Bithlo area and to maximize revenue to the area they should expand the Park and it's features.
    3) The Motorsports Park has already begun building a reputation however with proper marketing the potential is astronomical.

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  24. 1Their isn't much of a central product in bithlo, but if you could pick one it would have to be their motor sports world.

    2.yes, i think Bithlo can develop a central product. They have so much land in the area, i think something like a zoo of some worts would work as they're really isn't one in Orlando.

    3.Bithlo has plenty of land in the area to create a pretty successful zoo atmosphere. With the close proximity to Orlando i think many people would take the small trip all over central Florida to visit a zoo that would be worth it.

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  25. 1) The central product of attraction for Bithlo could be the town's racing facilities (ex. Athletic Mud Race, Bithlo Mud Race, Orlando Speedway Dragway, and Bithlo Motor Sport Park).

    2) I do think Bithlo has a central product, it just needs to be further developed.

    3) I think that the Bithlo's racing facilities could be a good idea for a central product because with the right branding and sponsorship, such as Nascar or Motocross, they could become ideal destinations for those who enjoy racing and be a unique location for tourists to go to.

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  26. 1. Bithlo has some central products and attractions like hike trails and the race track but in my research I feel the reason Bithlo doesn't bring in more tourism is because they don't have a good central roduct like a big significant event.

    2. As an events major I LOVE EVENTS. I believe that a single great event can turn a community around. If Bithlo did a big event like a Farmers market that was every month or even week it would draw local people in the central area to it as well as the tourist who love fresh food and entertainment.

    3. I never heard of Bithlo until this class and I believe that Bithlo has potential to shine but just needs a little push in the right direction. I know we want to bring a central product that will bring people from other places to Bithlo but I really believe that when your own back yard and county loves you than it will be a great attraction even by word of mouth to all the tourist that come and visit central Florida; and what better way to bring people together than with fresh food and entertainment.

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  27. 1. I believe that the central product of attraction for Bithlo, FL is through motor sports at the Bithlo Motorsports.
    2. Bithlo should focus on expanding the attraction of motor sports by creating events that motor sport enthusiasts can come and enjoy or even participate in while enjoying hotels, food and entertainment.
    3. This idea would help Bithlo establish itself as a competitor in the tourism industry by inviting tourists from all over to come and enjoy the event while also allowing the city to create more job opportunities, create an economic boost through tourism spending, and also help the tourism industry grow within the city itself.

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  28. 1. Bithlo’s central product of attraction is their man-made Motorsports Park.
    2. This attraction is not fully developed yet but has the potential to expand further.
    3. Bithlo can expand the Motorsports Park by expanding their hours of operation, hosting tournaments or special events and by adding more tracks.

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  29. 1. The central product of attraction for Bithlo is currently activity because of their motor sports park.

    2. I think Bithlo's current central product of motor sports could be expanded by creating bigger events leading to more activity.

    3. Since Bithlo is competing with Orlando for attention, having motor sports as their central product will attract tourists separate from the theme park crowd.

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  30. 1. The central product for Bithlo is activity/culture. What drives people to Bithlo right now is based most similarly to "voluntourism." Tourists go there to help build up the community to increase their standard of living.

    2. I think once Bithlo starts to improve their basic infrastructure and makes it more accessible for tourists and their own citizens, they can build a central man-made product possibly, such as a shopping centre or they can improve their motorsports facility that is currently there.

    3. I believe the central product of Bithlo is the activity of people volunteering and trying to improve the town for the current citizens because they currently have poor infrastructure (lack of roads) therefore it's not really accessible for tourists to do many other activities. Tourists that are going there now are driven there for a sense of purpose instead of a vacation to relax.

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  31. 1. The central product of attraction for Bithlo is their motorsports and mud racing.

    2. Bithlo should focus on expanding the Orlando Speeway Dragway as their central product.

    3. The Orlando Speedway already has made a name for itself. Adding to this can make it bigger and better, and attract even more people than before.

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  32. 1. I think the current central product of attraction for Bithlo is man-made motorsports activity.
    2. I think the motorsports has a possibility to become a central product if they focus on developing this, and they can also use their huge empty land for shopping center or restaurant facility around the motor sports activity to attract visitors including family, couple, women and men from UCF area or east coast area such as Titusville.
    3. I think man made activities of motorsports activities and other hospitality facilities can create job opportunities in this community and it may be possible idea because motorsports have sponsors, and Bithlo itself have a lot of volunteers and supports from UCF, government and communities.

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  33. 1. I think the central product of Bithlo would be activity . There is not really man-made products or natural things bringing tourists there now. The central product would rely on the activities they have there now with the Motorsports park.

    2.Bithlo can be built up to have central products such as an event or man made products if they were developed there in the future. An event to show off the culture of Bithlo could be it's central product.

    3. An event wouldn't change much about Bithlo and would not take a lot of investment or time. It would be a small start to get tourists to start going there.

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  34. 1. Although not as developed as other cities, I believe Bithlo has the young beginnings of a central product through the man made motor /mud racing activities.

    2. Bithlo should use the passion of these motorsports participants to the city’s advantage by creating a more stabilized and developed central product. Bithlo can do this by having a better marketing strategy of events and racing products (like the Orlando speedway) or by having a bigger annual racing/mudding event or even a biweekly weekend (rodeo-esq. type events).

    3. I believe Bithlo can be successful and attract many tourists through proper marketing and continued development and marketing of the motorsports park/mudding events. Due to the space Bithlo has, the lack of racing complexes in the Orlando area, and the current and expanding racing fan base Bithlo can be successful.

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  35. 1. I would say either events and attractions, since it is just over a mere 10 sq. miles of land.


    2. Bithlo could really use a more popular attraction such as a Fun Spot, large bowling ally, or some outlet malls with name brands.


    3. Mainly because of the Speedway there, is why I would say events/attractions is its biggest draw.

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  36. 1) I think that the central product of attraction for Bithlo is drag racing.

    2) I think that the new product should be taking the drag racing concept and incorporating it into a theme park.

    3) I think that Florida is well-known for theme parks and adding another one that is solely on motor-vehicles would be amazing and we could gain guests from all demographics, and use Ferrari World in Abu Dhabi as a good example in order to build an amazing theme park.
    http://www.youtube.com/watch?v=fBigggu8GKk

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  37. 1. I feel that Bithlo's central product of attraction is opportunity in the form of open land for development.

    2. I feel Bithlo already has a central product of attraction so I don't want to develop something new.

    3. Even though I said that Bithlo's central product of attraction is open land for development, I feel that the open land should be used for an ecotourism attraction such as a Florida backwoods tour with ziplines or something of that nature. Essentially an attraction that shows the Florida countryside in it's natural un-touristy state which can be expanded to include Glamping facilities, areas for hiking and other outdoor activities.

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  38. 1) I believe that the central product attraction for Bithlo would be their motor sport complex

    2) I do believe that Bithlo does have the capability to have a central product of attraction they could base it off of the motor complex that they have now and develop it into a bigger brand

    3) Bithlo is an undeveloped city that with the right development can flourish

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  39. 1. I believe that Bithlo's central product of attraction is Bithlo's motorsports park.

    2. I feel that Bithlo already has a central product of attraction in the motorsports park.

    3. I feel that Bithlo's central product is the motorsports park because I feel that this establishment brings in the largest amount of people to the area.

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  40. 1. As of right now, Bithlo does not have a central product.
    2. One thing that could become Bithlo’s central product would be their motor sports, but as of right now it can’t because the only people that really know about it are the residents.
    3. This could be a central product for Bithlo because they have they roadways needed to support a major event of this kind and Orlando doesn’t really have anything like that which would give people another reason to go there.

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  41. Bithlo Motorsports track is, in my opinion, a central product of attraction because people come to Bithlo for their frequent events and for the thrill of riding motorcycles, BMX bikes, etc. in a well-maintained facility.
    A central product of attraction can be developed in Bithlo. If Bithlo Motorsports did not exist, I think Bithlo could be the perfect location for a new themed water park.
    So many of the themed water parks in Central Florida have aged even with careful maintenance; a new and exciting water park could put Bithlo on the map in the tourist’s mind and open Bithlo up for tourism.

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  42. Shana Coulthurst Destination Management Discussion 5February 8, 2014 at 9:07 AM

    1) Currently this would be the Bithlo Motorsports Park.

    2) Please refer to #1

    3) This seems to be the only attraction in Bithlo that has permanent facilities and a website to help promote it.

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  43. 1. The current central product of attraction for Bithlo is the motorsports park.
    2. Bithlo can develop their motosports park as their central product by using the available land surrounding it.
    3. Bithlo's motorsports park is already developed and easily found on the internet, this allows for good access as well as a lot of room for growth.

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  44. 1. There is not currently a central product in Bithlo, but I see the potential due to the open land and natural elements.
    2. Bithlo’s current product is the Motorsports Park, but I do not think of this as their central product because it is not enough to attract tourists. Bithlo should develop a Zoo as their central attraction as this would take advantage of the natural resources the area has to offer.
    3. A zoo would attract tourists and the locals would be welcoming to this idea as it would not bring as many negative impacts to their environment as other tourist attractions could. Another benefit this would provide would be the educational resources that are tied to many zoo operations.

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  45. Bithlo's Destination Product Development

    If Bithlo were to have a central product of attraction, it would be natural.
    Bithlo could develop a better central product by up keeping their camping grounds and community centers, which would allow them to grow.
    Bithlo has much land to offer, so if they were to develop this land into campgrounds, they could really flourish and bring in more tourism.

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  46. 1. The central product for Bithlo, currently, would be in the activities area based on the events that are held at the Orlando Speedworld.
    2. Since Bithlo currently has a central product, there is no need to develop and new central attraction, they need to develop the current product more to draw in more visitors, not just local residence.
    3. Since Bithlo already has the structure to support many events at the Orlando Speedway, a beneficial way to promote the events and area more would be to develop the area around into an area where visitors can come and make a mini vacation out of it; and Bithlo needs to position the speedway in a way that people associate Bithlo with the speedway (give themselves an identifier).

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  47. 1. From my research i believe the central product of attraction for Bithlo would be activity because they have activities such as The American Mud Race, motor sorts and hike walks.
    2. Bithlo already has the outdoor activities I believe they should invest in doing more outdoor activities like more obstacle courses, race tracks and things like bungee jumps.
    3. I believe that this would be a great idea because they already have 3 events/activities that are associated with the outdoors and if they focus on continuing to develop, they can specialize and grow as a city and attract new people.

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  48. Bithlo's central product of attraction is boat and trailer racing.
    The new product for the area could be some sort of park or attraction that encompasses the "redneck" life and make it fun and appealing to a wide range of people.
    Since Bithlo is already known for their boat and trailer racing, I think expanding on that could prove to attract more people and maybe have it be a "redneck" themed attraction with games, activities, restaurants and even shopping that reflect that theme.

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  49. 1. Bithlo's product of attraction is their Motorsports which would be classified as an event/activity.


    2. Bithlo has room to grow and develop their motorsports.


    3. Bithlo currently has motorsport racetracks that are open that have the potential to draw in tourists by hosting racing events.

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  50. 1. I believe the central product of Bithlo, at the moment, is motor sports.
    2. Bithlo can expand on its central product with special events and developing hotels/attractions that play along with the theme.
    3. It’s a perfect area for racetracks, with plenty of undeveloped land.

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  51. 1. Bithlo has rural tourism and land. It can offer camping, zipline, triatholon's, it has land going for it.

    2. Bithlo could develop a new product such as a golfers destination. Being that is has alot of land it could develop a golfers destination with lodging.

    3. The rational is that it is near Orlando but near the coast, alot of tourists travel close by. It has the land to develop for golf courses. An example would be the golf courses by Kissimmee by I-4 developed by Greg Normans company.

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  52. 1: One central product Bithlo has now is the Bithlo Motorsport Complex, which host different types of motor sports activities.

    2: Bithlo should enhance it racing by trying to attack NASCAR or develop drag racing more towards armature formula racing which is a more expensive sport.

    3: The reason for this enhancement is to attack a higher medium income armature, such possible attraction will start development of higher end shopping, lodging and restaurants.

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  53. 1. In my opinion, the central product of Bithlo would be the motorsports park.
    2. Bithlo should try to expand their motorsports attraction by perhaps trying to get into the Indi cars, or a form of NASCAR.
    3. Because Bithlo is already drawing people to the area through the motorsports medium, they should try to build upon that as much as possible to bring in a larger crowd range of different types of motorsport lovers.

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  54. 1. The current central man-made product of attraction for Bithlo is the Orlando Speedway Dragway, however it can be developed into a much bigger and better attraction for tourism.

    2. A new product that can be developed in Bithlo to add on to the Orlando Speedway would be a Museum of Street Racing and Drag Racing, Go Kart Track, and Restaurant.

    3. By adding a Museum, Restaurant and Go Kart Track to the Orlando Speedway it would make the attraction an all-day experience for the entire family, which would attract more people as well as interest more people.

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  55. 1) Bithlo’s central product of attraction is their man-made motorsports park they have which is called Bithlo Motorsports.

    2) I believe Bithlo should try and get the Nuclear Cowboyz show to come out to the Bithlo Motorsports instead of doing their show in the Orlando Amway Center.

    3) This idea would help boost the destination and would allow the fans of motorsports become familiarized with the destination and also the Bithlo Motosports.

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  56. 1. Bithlo's central product is definitely it's Motorsports Park.
    2. The Motorsports Park can further be developed to accommodate more different types of racing, smaller and kid friendly race tracks to attract families, rental options, overnight accommodations, different types of tracks, competitions and events, dining options, and merchandise stores.
    3. I believe the Motorsports Park is the perfect central attraction for Bithlo to expand upon because the amount of undeveloped land has a lot of potential.

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  57. 1. The main central product of attraction for Bithlo would be natural, with some activity as well

    2. I think the Bithlo's product of attraction in underdeveloped, I think that for it to have an impact on tourism it should be further developed.

    3. Bitho is still very underdeveloped which makes it a great place to be in contact with nature and organic environments. My suggestion would be to develop the eco-tourism in Bithlo to get an impact on tourism. Volunteer activities to develop Bithlo would also be a great option to develop.

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  58. 1. Bithlo’s central product of attractions is its man-made Motorsports Park.
    2. Bithlo does have a central product. To enhance it Bithlo could expand their motor park, update the facility or add a new track or jump to attract more people.
    3. Bithlo doesn't have any close competition when it comes to motorsports parks. Expanding and developing the park could really bring in a lot of visitors.

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  59. 1. Bithlo's central product is the motorsports park.
    2. While the speedway is the current central product, it does need to be developed and continuously improved to become a strong enough central product to support a tourism market.
    3. Bithlo needs to strongly support the speedway and if they theme similar attractions around the speedway (bars, events, etc.) then they can make the speedway a strong central product that can bring in plenty of tourists that are interested in that market.

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  60. 1. What is the central product of attraction for Bithlo (natural, man-made, event, activity or culture)? State in one sentence. (2.5 points)

    The central product of Bithlo right now, I'd say, is their motocross park, Bithlo Motorsports. It is poorly advertised though. I don't believe Bithlo has really discovered what it wants to be yet.



    2. If you think Bithlo does not have any central product currently, can a central product of attraction be developed based on the characteristics of the destination? If so, what should be the new product to be developed as the central attraction? State in one sentence. (2.5 points)

    The new product of Bithlo, I believe, should be some kind of park or field to hold events in (music or sports or otherwise).



    3. Provide your rationale for your idea of the central product of Bithlo. State in one sentence. (2.5 points)

    The USA's biggest college is just right next door, and having an affordable area for events to happen for them would bring a lot of business to the area.

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  61. 1. What is the central product of attraction for Bithlo (natural, man-made, event, activity or culture)? State in one sentence. (2.5 points)
    Mudding and racing is the central attraction for Bithlo.
    2. If you think Bithlo does not have any central product currently, can a central product of attraction be developed based on the characteristics of the destination? If so, what should be the new product to be developed as the central attraction? State in one sentence. (2.5 points)
    They do have central product and it’s racing mudding sports.
    3. Provide your rationale for your idea of the central product of Bithlo. State in one sentence. (2.5 points)
    Bithlo is a southern roots style area so mudding and racing is the style for Bithlo.

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  62. 1. I don’t believe that Bithlo necessarily has one central product of attraction.

    2. I don’t believe that a central product of attraction can be developed in Bithlo based on its characteristics.

    3. With it’s small, run down nature and its location being right next to Orlando and the UCF area, it would be difficult to attract people to Bithlo with the big tourist already area near by.

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  63. 1. The central product of attraction for Bithlo is a combination of its Speedway and its Motorsports Park.

    2. In order to better develop the motorsports attractions of Bithlo, the city needs to better develop both arenas and the accommodations surrounding the venues so that it can maintain a higher capacity of overnight, out of town visitors.

    3. Currently, Bithlo’s motorsports are their most well-known attractions. They have the facilities and marketing to gain visitors within the area. The motorsports and speedway programs allow both an entertainment aspect as a spectator and an interactive aspect through the practice tracks and racing opportunities they present. The dual entertainment aspects make Bithlo a potentially competitive area in the motorsports field, and can create a promising central product of attraction for more out of town visitors given the right development and marketing.

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  64. 1) Although currently underdeveloped, Bitlo’s central product of attraction is the natural environment that has the potential to attract tourism to the rural area.
    2) A potential central product of attraction for Bithlo could be the development of the land. This could be a natural destination for nature enthusiast, and to sustain the local economy the destination could offer shops and other retail outlets.
    3) My rationale for having Bithlo’s natural environment for a potential central product of attraction is the competition around Bithlo offers more glamorous and expensive outlets for tourism, but many will be attracted to the simplicity that Bithlo can offer.

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  65. 1. I don't believe Bithlo at the moment has a specific central product, if anything it would be event or activity.

    2.Based on the characteristics of the destination, Bithlo is not ready to have a central product constructed as there is so much renovating, cleaning, beautification,market resource, budgeting and evaluations that need to be done.

    3.After having analyzed Bithlo, I Believe having a central product of activity or event would be most reasonable because close by you all ready have theme parks and attractions and so Bithlo would do well with additional and unique events and activities such as mud racing, local festivals or art related events.

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  66. 1. The central product or attraction in Bithlo is Bithlo Motorsports Park.
    2. Since the Motorsports Park is what I believe Bithlo’s center product, I think they should expand this place to build a better reputation for the city.
    3. I believe the Motorsports Park is the central product of Bithlo, because it is the biggest attraction in Bithlo and it has potential to bring tourism to the town.

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  67. 1. What is the central product of attraction for Bithlo (natural, man-made, event, activity or culture)? State in one sentence. (2.5 points)
    • Based on the information I found online and my past research, I think Bithlo’s central product of attraction is their motorsports park. Which could be considered both man made and natural seeing that they needed the muddy type of land.
    2. If you think Bithlo does not have any central product currently, can a central product of attraction be developed based on the characteristics of the destination? If so, what should be the new product to be developed as the central attraction? State in one sentence. (2.5 points)
    • Bithlo does have a central product; although it is currently there it can be expanded dramatically. Increasing promotion can bring in a lot more tourists, which would make the attraction larger.
    3. Provide your rationale for your idea of the central product of Bithlo. State in one sentence. (2.5 points)
    • Bithlo already has the resources and infrastructure to make their motorsports one of the largest attractions in Orlando. It is already located in a prime area with numerous tourists.

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  68. 1. Both Bithlo Mudracing and Orlando Speedworld provide activities as the central points of attraction in Bithlo.
    2. With the popularity of car racing, Bithlo needs to better package and market their racing facilities. Hotels, and restaurants would also need to be built to keep guests over night and entertained.
    3. Bithlo provides a central location to both Orlando in Daytona, it needs to capitalize on the racing fans and add the additional infrastructure to keep guests overnight and not just for the day.

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  69. 1. Personally, after reviewing a lot of the information, I believe the center product of attraction is the Motorsports Complex.

    2. Although there is currently a center product of attraction, there is always room for the attraction to grow and they could do so by marketing the Motorsports Complex efficiently and appropriately to people other than the residents.

    3. The people of Bithlo could market to the whole central Florida area in order to gain some success and popularity as well as some diversity outside of the typical parks that are the center of attractions for the Orlando area.

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  70. 1. Although I do not believe Bithlo has a fully developed central product of attraction, at their current stage it would have to be their Motorsports Park.

    2. I believe Bithlo Motorsports Park can be expanded and renovated in order to accommodate more visitors and fulfill the demands of guests. This would require improving the surrounding area and making use of the land.

    3. Through research, you can find that Bithlo’s Motorsports Park is their most known attraction. It would not have any near by competition and can provide a different experience for visitors and residents of the Orlando area.

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  71. 1. The central product that Bithlo has to offer is its motor-sports community which is a man made product.

    2.I think Bithlo can market and expand its motor-sports track and utilize the already huge motorsports market that Daytona Beach has to leverage and work off of.

    3.Bithlo is already recognized by the motor-sports community for its course, so utilizing marketing to draw from other markets would be a cheaper and hopefully more economical than attempting to develop a new product for the community.

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  72. 1. I think that Biltho's central product of attraction is attraction because of the Motorsports Park that Biltho has.

    2. I think Biltho already has a central product activity but I also think it needs to become more developed.

    3. I believe that the Motorsports Park offers something different than what the Central Florida area currently has.

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  73. 1. I think that the central product for Bithlo is its natural beauty and its rural atmosphere.

    3. For one thing, there isn't really much else in Bithlo besides lots of undeveloped land; beyond that, I think Bithlo is in a prime location for turning itself into a rural tourism destination and that the interest in this type of destination is growing.

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  74. Sierra Muilenburg:

    1. What is the central product of attraction for Bithlo (natural, man-made, event, activity or culture)? State in one sentence. (2.5 points)
    1. I think the closet thing Bithlo has is the Orlando Speedworld Dragway.
    2. If you think Bithlo does not have any central product currently, can a central product of attraction be developed based on the characteristics of the destination? If so, what should be the new product to be developed as the central attraction? State in one sentence. (2.5 points)
    1. First, the dragway has not only been used for motorsport racing, but it has also been used for the popular mud runs. I think you could turn that area into a place where more of those mud runs take place, as well as maybe a ropes course, etc.
    3. Provide your rationale for your idea of the central product of Bithlo. State in one sentence. (2.5 points)
    1. Team building exercises for companies. It’s outdoors and rural which a lot of companies look for when they do this type of activity. This is to ensure the company focuses on itself rather then the lobby bars, nightlife, and attractions that may distract their employees.

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  75. 1. The product of attraction in Bithlo I would have to say is the Bithlo Motorsports Park and it is a man made attraction.

    2. The Motorsports Park could be so much more in Bithlo, they have so much free land that I think if they pitched something to Daytona or even NASCAR they could probably put something spectacular together Bithlo has alot of potential that just needs to be brought out by great ideas.

    3. The reason being is they already have a start with the Motorsports Park and other than Daytona there really is much for racing that isn't illegal in the area, they just need some funding and a group of great minds to put together something that will make more people want to come with a bigger agenda.

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  76. 1. The main product of attraction in Bithlo, The Bithlo Motorsports Park, is a man made attraction.
    2. Although Biltho already has a central product activity think it needs to be further developed.
    3. Bithlo’s Motorsports Park is their most known attraction. It can provide a different experience for visitors and residents of the Orlando area and most importantly,it does not have any near by competition.

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  77. 1. I believe that the central product of attraction for Bithlo would be the man-made Bithlo Motorsports Park.

    2. I do believe that the Motorsports Park can be expanded an open up a wide variety of other events, by adding on and offering more events the town of Bithlo is bound to receive more tourists.

    3. With Bithlo already known for their Motorsports park by expanding it will still bring the same type of crowd but with a bigger attendance, by staying focused on this aspect it gives people another option than just theme parks, shopping and the beach.

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  78. 1. I believe that Bithlo's central product is the "Bithlo Motorsports Park"; which is man made.

    2. With motorsports becoming more popular, I think that Bithlo should expand their park and develop more attractions to the park.

    3. With further development, Bithlo's motorsports park has the potential to attract more people to the area by doing things like hosting tournaments and getting sponsors to grow. There currently aren't any other close parks like this in the area.

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  79. 1. What is the central product of attraction for Bithlo (natural, man-made, event, activity or culture)? State in one sentence.
    Currently, Bithlo does not have any central product of attraction.

    2. If you think Bithlo does not have any central product currently, can a central product of attraction be developed based on the characteristics of the destination?
    If so, what should be the new product to be developed as the central attraction? State in one sentence.
    Since Bithlo has alot of unused land, we could use it as animal reservations and zoo land.
    3. Provide your rationale for your idea of the central product of Bithlo.
    Since most of Orlando's land is used for attractions throughout the city, turning Bithlo's unused land into zoos and preservation/camping sites would be a good way to preserve the nature without having to spend too much money on man made structures and promote tourism in this area.

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  80. 1. Currently I do not feel that Bithlo has a central product of attraction. However, I feel that Bithlo's Speedway and Motorsports Park have great potential.

    2. Bithlo should enhance its Speedway and Motorsports Park in an effort to make them its central product of attraction.

    3. I feel that it would be best to enhance these two products seeing as the Central Florida area is known for its attractions and attractions are what ultimately drive tourists to this area. By enhancing both products Bithlo would have a unique/competitive edge over other attractions in Central Florida.

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  81. 1.For me it seems that the main attraction or central product could be seen as the Bithlo Motorsports Park.

    2. I think that if more efforts and expansions were done on the park it could potentially attract more tourists to come to the city of Bithlo, especially if they have a well known Motorsports celebrity endorse the park.

    3. Bithlo's wealth and recognition as a city could become even better if they would host various Motorsports competitions, trainings, and even entertainment for tourists to enjoy.

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  82. 1. I believe that there currently is not a central product for attraction for Bithlo.

    2. Yes, a central product of attraction can easily be made for Bithlo by using the natural great outdoors.

    3. My rationale behind this is simply that many tourists are becoming very aware of their carbon footprint and are doing any and everything to go on eco-friendly vacations such as camping, hunting, fishing, hiking, swimming, anything that involves being outside and Bithlo is one of the few areas around Orlando that has not been taken over by large corporations and buildings and Econlockhatchee River is a big hit in the town currently.

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  83. 1- Bithlo does not have a central product of attraction at this time.
    2- Based on it current developmental stage, Bithlo is not at the point where a product of attraction can be brought in.
    3- Bithlo must currently get through numerous economical and political issues and policies before an area of attraction can be considered or developed.

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  84. 1. Bithlo’s motorsports serve as the central product of attraction.

    2. Bithlo could expand on the motorsports to attract more locals and surrounding area attendees.

    3. Whenever surveying the surrounding population, the fist thing when they think Bithlo is motorsports.

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  85. 1) Bithlo has an existing man-made central product of attraction in it's motor sports complex.

    2) While this is already a somewhat well-recognized attraction, it will require expansion and additions to become a destination. To entice the tourism from surrounding markets it will need to expand it's offerings and quality to draw in more visitors.

    3) The existing motor sports complex has already been helpful to create opportunity for Bithlo and still leaves many doors open for growth. With the surrounding markets, such as Daytona, already bringing in motor sport tourists they can tap into existing markets to continue to build off the existing popularity of their motor sports complex.

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  86. 1. I feel as though the central tourist attraction currently in Bithlo revolves around the Motorsports.
    2. Because they are identified with mud racing and motor sports, it would make sense for Bithlo to make a big arena or host an event to target tourists.
    3. The fact that when one researches Bithlo, the first items to appear deal with the Motorsports is a good starting place for marketing. If more efforts were to be put in to marketing the area’s motor sports ties and to revamping the town to make it slightly more hospitable, it could be a huge destination for motor enthusiasts.

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  87. Danielle Wormley-SeijoFebruary 9, 2014 at 4:57 PM

    1. Bithlo has potential with it's existing race track.

    2. Although it has the existing race track, it could use work in order to grow as a location.

    3. Being so close to Daytona, the central Florida area already can bring in motor sports fans, and with the race track already standing, there is a central "activity" to focus on in order to bring in tourists.

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  88. 1) I think the Motorsports Park is the central product attraction for Bithlo.
    2) Since Bithlo already has its central product it now just needs to be expanded and marketed for.
    3) I think an expansion on the Motorsports Park could bring in tourists especially if they host and market well for events, motorsport races, and runs (right now mud runs are all the rage.) A way to keep tourists in Bithlo for longer than a day would to have multiple day events. A way to help pay for and market for an expansion would be through sponsors. The Motorsports Park already has quite a few sponsors but they could reach out to larger names in that target market.

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  89. 1. The central product is definitely the race track.
    2. There is a central attraction, but I feel like there is so much space that can be used without harming the environment. I feel that maybe they can bring more environmentally friendly activities.
    3. Some activities that can be done is a golf course, horseback riding, etc. Although the motorsports complex is the central attraction for Bithlo, it does not attract everyone.

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  90. 1. I believe that Bithlo's central product of attraction is Bithlo Mud Racing, a man made attraction.
    2. In order to further develop Bithlo Mud Racing, their website should be improved and updated with more pictures and videos promoting more mud racing events.
    3. With Bithlo's central location between Orlando and Daytona, Bithlo Mud Racing has the potential to attract the large amount of people in Florida that are into motorsports.

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  91. 1. I think the current central attraction for Bithlo is the activity of racing at the speedway.

    2. Like I said, the speedway is the current central attraction, however, I think there is potential for a larger attraction because there is such available space in Bithlo.

    3. I believe the current attraction is the speedway because before I knew much about Bithlo, all I knew was that they had a speedway where you could drag race. After having researched the area a bit more, I see that they have great available space and I think that it is just waiting to be developed.

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  92. What is the central product of attraction for Bithlo (natural, man-made, event, activity or culture)? The Orlando Speedworld Racetrack is the central product of Bithlo, providing entertainment in racing and different mud sports.
    If you think Bithlo does not have any central product currently, can a central product of attraction be developed based on the characteristics of the destination? If so, what should be the new product to be developed as the central attraction? I believe it already has a central product, but if it did not, I would suggest something that involves their multiple mud related sports.
    Provide your rationale for your idea of the central product of Bithlo. My rationale is that mud related sports seem to draw a lot of attention in Bithlo, some of it from the outsides tourists and the majority of it from Bithlo's residents, so capitalizing on that idea and expanding it to hit a new market is just what Bithlo needs.

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  93. The central product of attraction for Bithlo, I believe, is the city’s natural environment. Bithlo is a town with unbuilt land and many nature trails. If maintained, this natural environment can give visitors and locals the opportunity to engage in great sports and outdoor activities such as hiking, biking, fishing, and wildlife interaction. The reality is, however, that although community members are now working on reversing some of the decades-old problems Bithlo has faced, it will take a while before the town ever begins to attract Florida's “typical” tourist, and by that I mean the tourist that travels to the state’s most popular and world-renowned destinations. It would be unrealistic, for instance, to envision Bithlo becoming an attraction mecca anytime soon. Why would visitors make the trip to this unknown town when they can be at places like Disney, City Walk, or the Premium Outlets? The town indeed does not provide much for the majority of people who travel to Florida on vacation, for the city of Orlando already offers vacationing tourists every experience imaginable. The transformation that Bithlo is currently experiencing, however, can be of interest for one small yet very powerful type of tourist, and that is the tourist that wants to make a difference. Bithlo can attract, and it already has, individuals who want to help the community and its residents through their volunteering efforts. Similar to the case of Bulembu in Swaziland, Bithlo is a town that needs help, and positioning Bithlo as a voluntourism destination would be an opportunity for people to positively impact the residents’ lives as well as theirs. Volunteers could be involved in many areas where improvement is needed, including the city’s education, employment, transportation and health care systems, as well as its infrastructure. Through their efforts, volunteers would also work together on creating revenue-generating events, the profits of which would be poured back into the community and used to fund its development. In order to attract the desired amount of volunteers, Bithlo voluntourism would have to be marketed in an attractive way for volunteers, and I believe that packaging Orlando theme park admissions or attractions with their stay would be effective. "Bithlo Voluntourism: A chance to visit the world’s most popular theme parks while contributing to a great cause.” Why not? With the contributions of these “voluntourists", Bithlo’s transformation would become possible and it would allow for the town to successfully present its central product of attraction to the public. Until then, its central product of attraction would be the volunteering opportunity it presents for those who want to positively impact lives, and take home purposely-driven experiences from their vacations.

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  94. The central product of attraction for Bithlo I believe is the Orlando Speedworld Racetrack.

    I believe that a new central product could be developed as well through Voluntourism. A lot of people are looking to give back when they go on vacation.

    This would be great for the rebuilding process of Bithlo and they can provide tours to Orlando, trips to the Beach in Cocoa, or just a tour of the Bithlo area and racetrack.

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  95. 1. Currently, I believe Bithlo does not have a central product of attraction.

    2. I think Bithlo has the beginnings of a central attraction; more emphasis is needed toward the development and awareness of their motorsports park.

    3. Bithlo is in a great location, however, without more recognition and growth within their current attractions, it cannot become a popular tourism destination.

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  96. 1. The central product of attraction for Bithlo is the motorsports complex.
    2. Even though I believe Bithlo does have a central product, I think they can gain awareness and more tourists by hosting events such as outdoor paintball tournaments and more family days that incorporate the abundance of nature that surrounds them.
    3. Before we started learning about Bithlo, I thought the only big racetrack was in Daytona. Therefore, Bithlo should try to get some attention and let people know they are there by incorporating more events that are a nice change from Orlando’s typical theme parks.

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  97. 1. Bithlo's central product of attraction is the Orlando Speedworld, which is a man made activity/event attraction.

    2. Both the Orlando Speedworld and Bithlo Motorsports park can be improved to bring more visitors by expanding their events and creating more opportunity for locals an non locals interested in motorsports and racing.

    3. Bithlo has a natural appeal and is a place to enjoy the outdoors and with motorsports growing in popularity and the proper uses of marketing and promotion, the city of Bithlo can expand their number of visitors.

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  98. 1. I think the central product of attraction in Bithlo would have to be the man-made Speed way.
    2. Even though this Speed way is already pre-existing, I feel there is a lot of expansion that could potentially happen to make it an even better attraction.
    3. I think the Speedway is the central product of attraction because it is well known in Bithlo. I feel that if there was to be an expansion to the speedway, it would only bring in more tourists to the area.

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  99. 1. I believe the central attraction in Bithlo is Orlando SpeedWorld.

    2. As I do believe that Bithlo currently has a central attraction (Orlando SpeedWorld), I also believe that Bithlo has an ample amount of opportunity to grow, and possibly add new features to the attraction to attract different target markets while keeping their same base attraction.

    3. As the Orlando SpeedWorld is already a great opportunity to attract tourists, Bithlo is also conveniently located so close to Downtown Orlando, Cocoa Beach, UCF and much more, so adding parts to the main attraction, such as a small fair/set of rides or kid-friendly activities, shopping areas, etc. would bring different target markets in.

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  100. As of right now, the central product of attraction for Bithlo is the abundance of natural environment it has to offer for mud races. I feel that a new central product that Bithlo should consider creating is a water sport cable park. Due to Bithlo’s large amount of open space, a cable park would fit nicely and would attract the UCF and high school students in the surrounding area.

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  101. I believe that the Bithlo Motorsports is a great attaction for Bithlo to build a Brand around it. The venue has a lot of potential;indeed is great in terms of hosting sporting events like Motocross races, Motocross Freestyle Events, Mud Races, and many more activities involving the amenities of the facility.
    Indeed work would hve to be put into the stablishment in order to accomodate a bigger croud as well as to be appealing for different target markets and increase Bithlo’s popularity.

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  102. 1. Bithlo's central product of attraction is the Orlando Speed World Dragway.

    2. Bithlo should advertise the Dragway more to increase local awareness.

    3. The Dragway offers a different style of entertainment not readily found in the Orlando area currently.

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  103. 1. Bithlo Community Park

    2. While I would consider Bithlo Community Park the central product and location, it needs to be improved and something else needs to be established. I would gear the new product development toward the students and visitors at UCF since the University is the closest "people drawer" to the area.

    3. Since Bithlo is so far removed from the theme parks and attractions I do not think that trying to attract those visitors would work. The closest thing that draws people to that side of town is UCF and I think that is what Bithlo should try to focus on.

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  104. A central product of attraction within Bithlo would have to be the nature which surrounds the town itself. I do not believe Bithlo has any central product currently but there is possibility for a product to be developed such as a major outdoor sports park; the park could feature areas for motorsports and fields for baseball, football, and soccer or even expand on their current product of the Motorsports Complex they already have but increase the size and amenities.
    I believe that due to all the land that Bithlo has to offer and develop the sports park is a viable option, because only a section of land has to be cleared but it would also create jobs within the town, and offer large sports complex for those within Orlando to visit or even host tournament at.

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  105. 1. Although Bithlo has a great natural outdoors landscape, I do not feel there is a central product of attraction per say.

    2. Bithlo's speedway and motorsports complex has great potential of becoming the central product of attraction if a little more effort was placed on increasing tourists.

    3. Bithlo already has such a great head-start with the speedway and motorsports complex, but all I think they need is possibly a little more funding and advertising to make it more appealing for racing fans check the place out.

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  106. 1. I believe the central product of Bithlo would be the park and nature trails that are available but there is still so much potential for a town like Bithlo which has yet to be well developed.
    2. A central attraction can definitely be created and I believe a zoo would be a great addition to the town with a focus on nature preservation.
    3. A zoo would be a great fit for Bithlo because there is already so much nature and there has yet to be a great zoo built in the Orlando area which would attract many visitors.

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  107. 1. The central product for bithlo would be the racetrack hands down. Everytime someone says bithlo the track follows. There is a big community of car enthusiasts attending the track.

    2. I believe a race complex/training grounds would benefit bithlo with the already car community. Even have some type of festival out there since there is so much land.

    3. The rational behind Bitholos central product is because the first time i heard and visited bithlo was to go to the track. Alot of people once you say Bithlo ask, "the town with the track?" Yes that one.

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  108. 1. When thinking of the central attraction for Bithlo Fl, I decided it is an event (the Bithlo motorsports) but a cultural one can be developed(volunteerism in helping make Bithlo a cleaner environment)!

    2. Although I do believe Bithlo already has one I do belive you can develop a central attraction, as stated above I believe volunteerism would be a great one, but I would not put it as the main one (due to the fact a lot of tourists think of Florida as a vacation for fun so wouldn't it be better to advertise an event?)

    3. When I first looked up Bithlo quite a few websites with review were just about the racetracks and motorsports, it already has a facebook page with "likes" (which I found out my friends did!), it's unique next to Orlando that doesn't have one (especially tracks like that seem to draw attention), plus there is room to expand with it!

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  109. 1. The central man-made product of attraction for Bithlo is the Orlando Speedworld Dragway and the Motorsports Park.

    2. Even though Bithlo has a central product, I do believe that it can still be advertised more and there is still plenty of opportunity to grow that will help bring in more tourists and business to the city.

    3. Bithlo has a vast land that has a lot of potential that will need plenty of advertisement and marketing strategies that will help the attractions be more well known that will bring in more business and tourists.

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  110. Based off of research I have learned that Bithlo attractions for the most part are man-made forms of entertainment and events; its a quaint rural area that moderately developed and thriving for some change.

    Although Bithlo has the enough super/infrastructure capabilities I don't think it is wise to add a central product of location because is so close in proximity to large credible/sustainable theme parks.

    Bithlo should incorporate some form of mega recreational area that offers a variety a outdoor athletic/leisure activities to allows visitors to break away from the typical hustle of the surrounding them parks.

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  111. 1. The central attraction would be the motorsports park.

    2. Bithlo should have more events involving motocross competitions, shows or even festivals in order to bring awareness to the area and a sport that is not as common in orlando.

    3. This would get locals and tourists alike to get out and bond over a common interest and competitions would bring excitement and new people to the area!

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  112. 1. Bithlo's Motorsports park is the Central attraction of Bithlo Florida.
    2. I believe Bithlo would benefit from hospitality training programs to help support the economy and featured businesses.
    3. There are not many to choose from, but after research the speedway seemed liked the repeated attraction.

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  113. 1. The Central attraction, I believe, would have to be the Bithlo Motorcross track, considering it's one of the first things that comes up as a result when searching for attractions for that area, and the fact it is a more concrete, tangible attraction for visitors year round, and especially for events held there.

    2. Despite this central attraction, given the area of Bithlo having a largely untouched natural landscape and trail features, this can be an area of product development through the course of creating lodging facilities that fit within this environment and provide nature related activities or excursions that utilize well the natural resources, while conserving them at the same time through green practices of sustainability.
    3. The Motorcross track has a central focus to the location by its use of the natural environment and the crowds it attracts by its unique product to the area, being that nothing quite exactly like this man-made attraction can be found in the greater Orlando area to this degree, and the natural landscape is harder to find once you travel deeper into the central tourist district of neighboring Orlando area, making this a good selling point for Bithlo that can be expanded upon through development efforts.

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  114. 1. The central product of attraction for Bithlo is the Bithlo Motor Sports Company mud races and motor sport activities.
    2. I believe Bithlo has a central product currently.
    3. I believe that Bithlo Motor Sports Company is the central product of Bithlo because it’s a unique venue for the area and it’s what brings people to the town of Bithlo.

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  115. 1. Bithlo’s main product of attraction is their Motorsports Park, because it can be transformed and it is unique to the area.
    2. Bithlo could enhance the Motorsports park and use all the surrounding, unused land to their advantage, to add more restaurants and activities to the area.
    3. By adding more things to do, it would add to the overall experience for guests, which is what is most people look for.

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  116. 1. Natural would have to be the central product because of there woods and dirt areas.



    2. In my opinion they do have the central product as natural which I stated above.



    3. I chose natural because Bithlo provides a huge variety of outdoor activities because they have dirt areas that could provide for a savage race or a mud run.

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